The most successful campaigns are the products of good planning, smart and consistent work and a solid knowledge of social media platforms. Here are 10 tips to help you take your campaigns to the next level.
1. Have a Plan
Setting off on your social media journey in a haphazard, “make it up as you go along” kind of way will probably reward you with the same level of haphazard results. There’s a method to this madness, even if social media may appear somewhat chaotic at times.
Before you start your campaign, know what you want to achieve and define what social media success means to you. Decide what platforms you’re going to use and how you will approach each one. Create a systematic implementation plan and make time every day for the activities you need to do, be it posting content or interacting with contacts.
Without a set plan and goals you’ll never be able to achieve success or measure the progress of your social media campaigns.
2. Know Your Social Media Platforms
Many social media platforms have some kind of special feature (some more than one) that you can use to your advantage. Get to know your platform and everything it has to offer you. Here are just three quick examples that you may not know about:
– Twitter Advanced Search
Specify the job or service you are offering and choose your area. You can easily find customers already looking for what you may be offering this way.
– Facebook Offers
These are a little different from regular Facebook ads. You can set them up in your Facebook page and whatever you offer is promoted in your news feed.
– LinkedIn’s “Your Day” Feature
This will help you to keep tabs on significant events in the lives of your contacts (birthdays, promotions, etc.), giving you the opportunity to congratulate and reconnect with them. Also set up a company page on LinkedIn in addition to your personal profile.
3. Keep An Eye On Competitors
Competitors can be a great source of ideas. Monitor their content and posts and take note of anything that gets a lot of reaction or attention.
Don’t copy this content, but use a unique variation of that basic idea to boost your own results. This doesn’t only apply to competitors, of course. Look at successful posts or campaigns outside of your niche or community as well.
4. Be Choosy About Your Platforms
Don’t join as many social media networks as possible. This is a common myth perpetuated by the quantity over quality spam crowd. Go where your customers are and use the platforms where you’ll most easily be able to connect with them.
Maintaining a strong presence on 3 or 4 key networks is better than a diluted presence on 6, 7 or 8 networks. Just having a presence is not enough. You need to be active and provide value on a consistent basis.
5. Stand Out With Image Updates
People love images. Visual presentations consistently outperform text on the internet.
Instead of just using text updates, why not spice it up by putting that text on a relevant, eye-catching picture. Pictures are easy to share and people love to do just that. They also draw attention and will stand out among the many text updates your prospects will already be getting.
Choose your image carefully, making sure it gets the message across, that it is relevant but also attention-grabbing.
6. Build Influence
This is a long term strategy, but very important. You need to establish yourself as an authority in your niche or market.
Communicate with your followers and answer their questions. Build a reputation as someone knowledgeable and trustworthy. Connect with other leaders in your industry or niche and build relationships with them.
Finally, consistently deliver quality content and make every post matter as something of value.
People love to talk, offer opinions and interact. What is the easiest way to get them to do this? By asking questions.
This is such a simple, but effective way to get your followers talking and to interact with them. You’ll not only make some connections, but you’ll learn more about your audience, what they want, their likes and dislikes.
You can also get clues about what sort of content they desire, making it possible for you to give them more of what they want.
8. Get Attention
You’re still a marketer, and many marketing practices translate well to social media. Write strong headlines to grab attention, tell stories, challenge ideas, be a little controversial when appropriate.
Stimulate interaction and attention with giveaways or competitions. Safe and boring is not going to get you noticed in the busy world of social media marketing.
Whether it is LinkedIn groups or simply your customers’ Facebook profiles, participate and interact. Get your name out there. Show interest and showcase your knowledge. This is one of the quickest ways to gain followers, friends and contacts.
You have to be active in social media, which gets us back to the original point of planning: make sure you set aside enough time to properly engage with people and build your social presence.
10. Stay Up To Date
Social media is a fast-moving industry. You have to keep up to date with new networks, new social marketing techniques or the performance of established networks.
For example, Google+ may have gotten off to a slow start, but is now rapidly growing into a social media behemoth and can no longer be safely ignored.
Stay informed about the changing social marketing landscape and adjust your campaigns or plans to include promising new opportunities, platforms or techniques.