Content marketing has grown to be the fundamental skill required for almost all marketers these days. As a professional copywriter, you are not only expected to write but churn compelling copies that shake the minds of readers and turn them into customers. Not everybody can do that, so it’s no surprise that seasoned marketers look for people who can write this way.
There is always room for you as a professional copywriter to improve your skills, and these seven tips may just be of help:
- Always write for one person.
In persuasive copywriting, you do not aim to talk to a plenary audience. You are not giving a lecture or a demo. Instead, you are talking to just one person.
Hence, it is important to keep in mind that when you write a direct-response sales copy, you are writing for one single person. It’s like telling an intimate story to a friend or a colleague wherein you get them focused only with you. This is because by capturing their attention and keeping their eyes on you, the easier it would be to convince and convert them into paying clients.
- Keep your story short but engaging.
According to studies, a person only stays an average of 8 seconds on a webpage. You then need to do whatever it takes to make them stay and read through your copy. You can do this not only by starting with a compelling headline, but more importantly, by keeping your story short but engaging.
You don’t have to tell a long narrative in your sales copy. As much as possible keep your sentences short and feed your readers with pertinent information in bite-size chunks. This way, they won’t find it hard to understand what you are saying and at the same time enjoy reading through your post.
- Start with a gripping headline.
Let’s face it: you cannot win an audience without a gripping headline. It’s the headline that gets them interested, engaged, and convinced by the end of your write-up. So, you may want to practice writing headlines that make heads turn, and from there you can tell a story that pushes them to convert and become your followers.
- Learn from the masters.
Copywriting isn’t new; it has been around for decades and can be seen in different formats. Also, the methods that we use today are also the same ones that marketing pioneers used back in the day. Why not go back to your books and learn from the masters of the craft?
It also helps to study what today’s marketers are doing to win conversions. You can imitate their writing styles and see how they work on your copywriting projects until you find a method that you find most success from.
- Make it a point to research.
In persuasive copywriting, it is essential that you know your reader right down to the core. You can never make your reader believe in what you are saying if you do not know who and what they are, including their fears, desires, and current situations. It is then your responsibility to research regularly so that you are kept updated on what’s happening to your readers.
By doing so, you not only write a copy that appeals to them but a copy that will make them say yes to your call-to-action.
- Edit ruthlessly.
You do not always come up with a clean, ready for release sales copy. You have to edit mercilessly until you land on a draft that’s appealing, engaging, and most of all, convincing to your target readers. Weed out the unnecessary details and possible points of digression, as they only distract your audience. If there are things you need to add, do so. The important thing is, you have to keep your readers contained once they start reading your copy,
Lastly, it pays to practice regularly. Write with a group and share your drafts to see how your writing affects them. Have an exchange of write-ups so you can learn and help each other. You may also want to ask friends to serve as your beta readers so you know which areas of your copy should you improve until you arrive on the draft that’s most effective to your audience.
Just like any other skill, there’s always room for your copywriting abilities to improve. Polishing your writing is important in this business, mainly because your readers change along with time. Sooner or later they will look for something new and choose to go with another trend, and you have to keep up with them to win sales.