How can roofing companies make use of local SEO to enhance their business? Well, generating traffic for your website will help you gain more local roofing leads and earn more profits. Take a look at some of these tips for local roofer SEO!
1. Google your roofing business profile
If your website is not coming up on the first Google search page, there is a problem. Almost all Google users never leave the first page of search results, so you need to ensure that your business pops up on the first search page. Your page also needs to have Google recognize and display the details of your business: address, website, phone numbers, working hours and the like.
2. Use real reviews
Give your business added credibility by using real reviews from your customers. Since you offer a service, your potential roofer leads, or potential clients, are more inclined to spend on you when you are credible. Whether you post testimonials on your website or have your customers leave you a review on your Google Business account, it is always a plus for your business.
3. Optimize your platform for mobile users
Most internet users perform quick searches on their phones. We often find that we don’t always have a laptop or computer handy, but our phones are always with us. With a mobile-friendly interface, you will be able to attract a wider audience of potential customers and close more sales. Remember, plenty of people value convenience as well!
4. Make sure you have landing pages
This is a tip for roofing companies that operate in different cities or states: have localized landing pages. You aren’t going to be the first Google search option for a certain area if you are using one website to operate across the country. Landing pages give your potential clients a chance to contact your branch closest to them, making your service much more convenient.
5. Make SEO investments
You can only take back as much as you put in, especially when looking for quality roofer marketing strategies. Putting money towards an SEO strategy for your business is a must, because you’ll be working with experts who are experienced and yield results. Most people don’t realize how a little investment goes a long way when it comes to their company’s digital marketing.
6. Generate high-quality content
Nobody wants to consume low-quality content. When you create content that looks better, reads better, and sounds better, you will be able to attract a much wider audience. Hire content creators and writers that can produce good content, and you’ll find that your search engine optimization will go a long way for your business.
7. Set up your keywords
Whether long or short-form keywords, you need to have these integrated into your posts to make the most out of them. Keywords are what put your business on the first search page of whatever search engine you use. Ensuring that you are using up-to-date and viable keywords for your business is key to dominating local SEO.
These tips and tricks are what any roofing business needs to address right off the bat to make a successful SEO strategy and make a successful business. Get started on your SEO and see how much better your business is afterward!
If you want to dominate the market, you need to know how to make most of roofer SEO. When you go up the ranks, roofing leads will come. Let our team at DMN8 Partners help. Contact us today.
